LANCÔME
Absolue Fragrance
With the growth of their Absolue Fragrance line, Lancôme was looking for an elevated, keepsake box that customers would display on their shelves. With an emphasis on the hero scent, Rose, they wanted a feminine design that enhanced the scent story for each fragrance in the Absolue Les Parfums Collection.
THE UNBOXING EXPERIENCE
This box features a ribbon closure, an exterior pattern emboss, and gold foil stamping for the logo. Additionally, there is a vellum overlay with detailed ingredient visuals and product names. The customer is then surprised with a drawer that opens to a coffee table book and a custom insert card for a luxury unboxing experience.
