With the limited-edition relaunch of their original Naked Palette, Urban Decay sought
out both a mass and a VIP mailer to make waves on social media.
URBAN DECAY
Naked Palette PR Box
This box features a brown velvet exterior, gold trim, and a gold foil logo. The external
shipper that it arrives in resembles a vault so when the customer opens it, it’s
as if they are revealing something treasured.
HINGE KEEPSAKE
VIP
The mass mailer is wrapped in a matte brown paper with a super embossed Naked logo
on the front. The ribbon closure unties to reveal the product laying freely in a velvet
lined tray, with “The Original Nude That broke The Inernet” in gold foil on the interior lid.
