URBAN DECAY
Naked Palette PR Box
With the limited-edition relaunch of their original Naked Palette, Urban Decay sought out both a mass and a VIP mailer to make waves on social media.
HINGE KEEPSAKE BOX
VIP
This box features a brown velvet exterior, gold trim, and a gold foil logo. The external shipper that it arrives in resembles a vault so when the customer opens it, it’s as if they are revealing something treasured.
MAGNETIC HINGE BOX
MASS
The mass mailer is wrapped in matte brown paper with a super embossed Naked logo on the front. The ribbon closure unties to reveal the product laying freely in a velvet-lined tray, with “The Original Nude That Broke The Inernet” in gold foil on the interior lid.
