Vichy was looking to completely change the look and feel of their packaging and mailers, and gear their design towards influencer experiential unboxing. They wanted this specific mailer to use visual storytelling to drive the point that their Mineral 89 product is “your dermatologist’s best-kept secret.”
VICHY
Mineral 89 Mailer
A pop-reveal mailer that boosts customer interaction & engagement, featuring a perforated pull tab “Peel To Reveal Your Dermatologist’s Best Kept Secret,” full custom interior & exterior artwork, peel & reveal tabs on the interior with educational copy, and a water-activated insert card that reveals messaging when sprayed with Vichy Face Mist
VICHY
Mineral 89 Mailer Deliverables
THE INSPIRATION
the client
Vichy is a skincare company that empowers men
and women to focus on their skincare health needs.
They believe that healthy skin can improve the quality of life at every stage. By working with scientists and dermatologists, the skincare company has made a name for itself as a safe and reliable source.