FUTURE SOCIETY
PR Mailer
The client requested a mailer to accompany the release of their new cream and cleanser duo. They wanted the packaging to be inspired by their brand approach, which strongly focuses on establishing a sense of wonder, the power of biology, and viewing the world through an artful lens of vibrancy.
WHAT I DID
• Designed three packaging concepts with graphics related to the visual approach of Future Society branding.
• Designed three insert cards to enhance + tie into the packaging designs.
• Presented three structural variations for client selections.
THE INSPIRATION
COLOR PALETTE
TWO -PIECE SHADOW BOX
Option 1
INSERT CARD
TWO DOOR REVEAL
Option 2
INSERT CARD
HINGE BOX
Option 3
INSERT CARD
the client
At first glance, Future Society appears to be a fragrance company, but if you look deeper, you will see that it is so much more. The company has set out to use biology and DNA strands to develop new technologies in the cosmetic space that are better for humans and the earth and, in turn, will create a better Future Society.
“The future feels uncertain, but the future has not been decided.”