My Motel 6 rebrand is a creative exploration of how a brand can be reinvented to better connect with modern audiences. With a fresh visual identity and an innovative app design featuring a randomized road trip generator, this project is a testament to the power of creativity and innovation in modern branding. By focusing on the needs and desires of travelers today, this project offers a unique and engaging way to experience the open road with all the excitement and adventure that comes with it.
For the Motel 6 illustrations, I drew inspiration from the incredible work of Malika Favre, a renowned illustrator known for her use of bold colors and striking graphic shapes. By incorporating elements of Favre’s distinctive style into my own illustrations, I was able to create a cohesive visual language that feels fresh, dynamic, and thoroughly modern. From playful geometric patterns to vibrant color palettes, every element of my Motel 6 rebranding project has been carefully crafted to evoke a sense of energy and excitement, inviting travelers to hit the open road and discover all the joys of the journey.
Software used
Rhino 3D | Adobe Illustrator | Adobe Dimension | Adobe Photoshop | Procreate